It’s a post I see on a daily basis in almost all of my photography/small business groups on facebook, and it’s all about facebook reviews.
This is something that I have wanted to write on for quite a couple years, now and I am finally doing so!
A lot of people look for reviews, when hiring a photographer, or going to a new restaurant, but for the most part, I don’t trust reviews. They are usually coming from one of two people, people who had the most FABULOUS time somewhere, or a person who had the absolute worst experience in their life and wants to warn others. It is sad when you don’t have the best experience, and it is now a person’s first thought to go write one-star reviews on every single social media site.
Now it’s not just facebook reviews that I don’t trust, I don’t trust yelp either. Business owners can pay to get things removed off their pages, and then yelp keeps charging them more and more to keep the reviews off their page. It is multi-leveled unethical. I used to work for a company that did this and one of my daily tasks was to check all of our review outlets!
So here are the 5 reasons I do not trust facebook reviews.
The scariest thing is these are things that I see almost every day. I am lucky to have only had to deal with small problems with facebook reviews, but having repeatedly seen these problems, I just shut them down. Now I’m not that active on my business page anyways, Facebook is a pay to play (or be seen!) kind of page now, but that’s a whole different blog post!
Of course, I have seen arguments from people that those reviews don’t matter, because your clients will be able to tell the “fake” reviews from the real, but that is a lot of risks to take.
So how do you avoid this? Where can you get accurate reviews?
For wedding vendors, we are lucky to have two companies who run certified reviews. Meaning that we verify we have worked with the client, and it is not a fake review. These are Wedding Wire and The Knot, two of the largest wedding databases in the country. For those not in the wedding industry, I trust google reviews when it comes to internet reviews (for the most part)
The biggest seller for me when I am choosing to hire someone though is word of mouth referrals. People that my friends have used, that they have gushed about, and have told me the whole story, not just the terrible and the perfect! I have been going off word of mouth for the past 2 years, so this winter I finally put my big girl pants on and got myself on:
Click on the links for my pages, and if you’re a past client of mine go ahead and leave a review!!!
So let me know in the comments? How do you feel about Facebook reviews or internet reviews in general?
and always remember that there is an actual person on the other side of the screen.